“Truly successful businesspeople don’t have a mountain of contacts whose names they barely know. Rather, they have a carefully developed and cultivated portfolio of contacts.” This is an excerpt from an article that I read on the importance of building relationships in business. If you would like to read more about this article feel free to click the following link http://www.shapironegotiations.com/blog/the-importance-of-building-relationships-in-business/. I felt that this excerpt was essential to my blog post this week, which focuses on stewardship, social responsibility and civic engagement.
Stewardship is an essential quality for all individuals who work in the field of public relations to have. As PR professionals we must focus on building strong relationships with clients, stakeholders and other professionals in our field. Without the ability to construct mutually beneficial relationships, you will not succeed in this field. In my MC 4001 public relations writing class, we are currently practicing stewardship.
As I stated in my previous blog post (see here), this semester my MC 4001 class is participating in a service-learning project. In this project, we have partnered with BRAC to help them achieve their mission of leading economic development in the nine-parish Baton Rouge metropolitan area. In order to have a successful partnership, we have realized that building a strong relationship with the client is a necessity so it has become a priority to my group.
The partnership between my group, Spotlight BR, and BRAC does not only focus on stewardship. It also ties in with the ideas of social responsibility and civic engagement. An article from the New York Times gives the definition of civic engagement. Civic engagement means working to make a difference in the civic life of our communities and developing the combination of knowledge, skills, values and motivation to make that difference. To read the rest of the article click the following link http://www.nytimes.com/ref/college/collegespecial2/col_aascu_defi.html.
This definition explains the goal of the partnership between Spotlight BR and BRAC. The purpose of our relationship is to give back to the Baton Rouge metropolitan area. Our use of SCVNGR to spotlight nightlife in the Baton Rouge metropolitan area will hopefully lead to more economic development in this area, inform residents of local businesses and establishments that they have never heard of and give exposure to businesses that are not well known in the area. By achieving our mission, we will be making a difference in the Baton Rouge metropolitan area.
To find out more about the partnership between Spotlight BR and BRAC, continue to follow my blog https://ramonhardy13.wordpress.com. Also, feel free to follow me on Twitter https://twitter.com/_Ramon_H.